When INITIO met KID FRANCESCOLI, instincts aligned around a shared belief: “music and perfume are universal languages speaking to the intimate self”.

Science has long demonstrated that scent and sound are deeply connected. Both travel at the speed of light to the brain, directly to the limbic system where memory, emotion and instinct collide. Two universal languages. Two strong creative signatures. One shared power: instant emotional ignition. When combined, scent and sound can amplify emotional responses, influence memory, alter perception, and intensify desire. For INITIO, whose empowering fragrances are designed to act on instinct, emotion and elevate the soul, music naturally emerges as a powerful extension of scent. Another invisible force, capable of amplifying what we feel.

Like a perfume composer,  KID FRANCESCOLI did not compose about the fragrances. He composed from them. Fragrances as a silent muse shaping rhythm, tempo and emotional direction.