An exclusive artistic collaboration with acclaimed French composer and musician KID FRANCESCOLI.

When INITIO met KID FRANCESCOLI, instincts aligned around a shared belief: “music and perfume are universal languages speaking to the intimate self”.

More than a mixtape, THE BEAT BEHIND INITIO explores the dialogue between two invisible sensory worlds: fragrance and music.

Science has demonstrated that scent and sound are deeply connected.

Both go straight to the core, travelling directly to the limbic system where memory, emotion and instinct collide.

Scent and sound.

An intuitive encounter where four olfactive universes became four musical interpretations, each carried by a singular voice.

Press play and feel the beat behind INITIO