Privacy policy

Last Updated: July 2, 2026

Initio Parfums Privés c/o Artessence US Retail, LLC (an entity of Artessence Group) (the “Company,” “we,” “us,” and “our”) has created this privacy statement to demonstrate our commitment to data privacy. Your right to data privacy and data security is a primary concern. This privacy statement sets out the basis on which any information we collect from you, or that is provided to us, will be processed by us. Please find below further information regarding the ways in which we process your personal data and your rights in relation to such data processing.

This Policy applies to U.S. residents. UAE, EU and UK residents should refer to the Privacy Policy applicable to their geographical area, available on the website of their zone. State-specific supplements for California residents (Supplement A) and residents of other U.S. states (Supplement B) are appended to this Policy.

 

SECTION 1 — INFORMATION GATHERING AND USAGE

For purposes of this Policy, “personal information” means information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. This includes identifiers, commercial information, internet or device activity, geolocation data, inferences about preferences or characteristics, and other data that can be reasonably connected to an individual or household.

The personal information about you that we collect depends on your use of our services and may include the categories described in the table below.

Sources of Personal Information

We collect personal information from the following sources:

• Directly from you — when you make a purchase, create an account, subscribe to marketing communications, contact customer service, participate in a survey or promotion.
• Automatically via our website and digital properties — through cookies, web beacons, pixel tags, and similar tracking technologies as you interact with us.initioparfums.com.
• From payment processors — Stripe and PayPal collect and process payment card information on our behalf. We receive confirmation of a completed transaction but do not receive or retain full payment card numbers.
• From delivery and logistics companies — when they provide updates on order status and delivery confirmation.
• From other Artessence Group entities — companies within the Artessence Group (headquartered in UAE, with operations in the UK, France, and US) may share personal information with us for internal business purposes consistent with this Policy.
• From publicly available sources — for fraud prevention and business intelligence purposes.

Purposes for Collection and Use

We use the personal information we collect for the following purposes:

• Order fulfillment and transaction processing — processing and fulfilling purchases, managing returns and exchanges, and coordinating delivery.
• Account management — creating and maintaining your online account, including account verification and authentication.
• Customer service — responding to inquiries, resolving complaints, and providing support through our website, email, phone.
• Marketing and communications — sending you promotional emails, newsletters, and targeted advertising based on your preferences and browsing behavior, subject to your consent or opt-out preferences.
• Analytics and performance measurement — analyzing website traffic, user behavior, product performance, and marketing campaign effectiveness using tools including Google Analytics and Pinterest analytics.
• Fraud prevention and security — detecting, preventing, and investigating fraudulent transactions, unauthorized access, and other security incidents.
• Legal compliance — complying with applicable laws, regulations, and legal processes, including responding to lawful government requests.
• Protecting rights and safety — enforcing our Terms of Service and protecting the rights, property, and safety of Initio Parfums Privés, our customers, and others.
• Corporate transactions — in connection with, or during negotiations of, any merger, sale of assets, financing, acquisition, divestiture, or dissolution of all or a portion of our business.

 

SECTION 2 — SALES AND SHARING OF PERSONAL INFORMATION

Initio Parfums Privés shares personal information with third parties as described below. We do not sell personal information in the traditional sense (i.e., in exchange for money); however, as described in Supplement A, certain sharing of data with advertising and analytics partners may be deemed “selling” or “sharing” under the CCPA/CPRA.

Third-Party Service Providers

We share personal information with service providers that perform functions on our behalf, including:

• Shopify — e-commerce platform hosting and order management.
• Stripe and PayPal — payment processing.
• Google Analytics — website analytics and performance measurement.
• Pinterest — social media advertising and analytics.
• Delivery and logistics companies — order fulfillment and shipping.
• Other advertising and marketing technology partners — for targeted advertising and campaign measurement.

These service providers are contractually required to use personal information only as necessary to provide services to us and in accordance with our instructions and applicable law.

Artessence Group Entities

We share personal information with affiliated entities within the Artessence Group, including entities located in France, the United Arab Emirates, and the United States, for internal business, operational, and administrative purposes. All intra-group transfers are subject to appropriate data transfer safeguards.

Sharing That May Constitute “Selling” or “Sharing” Under Applicable Law

Certain sharing of personal information with advertising and analytics partners — specifically, the sharing of identifiers (such as IP addresses and device identifiers), Internet or Other Electronic Network Activity data, and Geolocation Data with Google Analytics, Pinterest, and other advertising technology partners through cookies and tracking technologies — may be deemed “selling” or “sharing” of personal information for cross-context behavioral advertising under applicable U.S. state privacy laws. You have the right to opt out of such selling/sharing. Please see Section 4 and use our cookie preferences tool (accessible via the “Your Privacy Choices” link in the footer of our website) or contact legal@artessencegroup.com.

Corporate Transactions

In the event of a merger, acquisition, asset sale, financing, reorganization, or dissolution, personal information may be disclosed or transferred to the acquiring or successor entity, subject to standard confidentiality obligations.

Legal Requirements and Safety

We may disclose personal information where required by law, in response to valid legal process (such as a court order or government request), to enforce our Terms of Service, or to protect the rights, property, or safety of Initio Parfums Privés, our customers, or others.

 

SECTION 3 — DO NOT TRACK

Our website does not currently respond to browser “Do Not Track” (DNT) signals. The Internet industry has not reached a consensus on a uniform standard for DNT, and we do not alter our data collection or use practices in response to DNT signals. However, you may manage your tracking preferences by clicking the “Your Privacy Choices” link in the footer of our website, which allows you to opt out of certain categories of cookies and tracking technologies, including advertising and analytics cookies.

For further information regarding the categories of cookies and tracking technologies used on our website, please see Section 8 below.

 

SECTION 4 — YOUR RIGHTS

The following rights are available to U.S. residents to the extent required by applicable law in their state of residence. Not all rights apply in all states; applicability depends on your state of residence and the specific statute governing our processing of your personal information.

• Right to Know / Access — You may request confirmation of whether we process personal information about you, the categories of personal information collected, the sources, the purposes, the third parties with whom it is shared, and a copy of the specific pieces of personal information we hold about you.
• Right to Correct — You may request that we correct inaccurate personal information we maintain about you.
• Right to Delete — You may request deletion of personal information we have collected from you, subject to exceptions required by law (e.g., legal holds, regulatory retention obligations, fraud prevention).
• Right to Data Portability — You may request a copy of your personal information in a portable, readily usable format.
• Right to Opt Out of Sale / Sharing / Targeted Advertising — You may opt out of the processing of your personal information for targeted advertising, the sale of your personal information, or profiling with legal or similarly significant effects. You may exercise this right by clicking the "Your Privacy Choices" link in the footer of our website or by contacting us as set forth below.
• Right to Non-Discrimination — We will not deny you goods or services, charge different prices, or provide a different level of service because you exercised a privacy right.

California residents have additional rights under CCPA/CPRA, including the right to limit use of Sensitive Personal Information and rights related to automated decision-making. See Supplement A for the full California disclosure.

How to Submit a Request

To exercise any of the rights above, please contact us by:

• Email: legal@artessencegroup.com
• DSAR Form: DSAR Form

We will acknowledge your request within 10 business days and respond within 30 calendar days (extendable by an additional 60 days with notice to you). We may need to verify your identity before fulfilling your request. If we decline to take action on your request, you may appeal our decision by resubmitting your request with the subject line “Privacy Rights Appeal”; we will respond within the timeframe required by applicable law and will inform you of any further remedies available.

Authorized Agent

Only you, or someone legally authorized to act on your behalf, may make a request to exercise your privacy rights. If you would like to appoint an authorized agent, you must provide the agent with written, signed permission to submit privacy right requests on your behalf, or provide a letter from your attorney. The agent must provide this authorization at the time of the request. We may require you to verify your identity directly with us before we provide any requested information to your authorized agent.

 

SECTION 5 — SECURITY

Security Measures

We limit access to personal information that we collect about you to our employees and third-party agents who we reasonably believe need to have access to your information to provide you with the information or services you request from us. Initio Parfums Privés maintains a data security program that implements reasonable administrative, technical, and physical safeguards designed to protect the personal information of U.S. residents against unauthorized access, acquisition, disclosure, destruction, or misuse. Our safeguards include:

• Administrative safeguards — designating personnel responsible for the security program; identifying and assessing reasonably foreseeable internal and external risks; training employees on security practices; and selecting service providers capable of maintaining appropriate safeguards.
• Technical safeguards — protecting information in transit and at rest through encryption (including SSL/TLS), access controls, and intrusion detection measures.
• Physical safeguards — securing physical locations where personal information is maintained and implementing reasonable disposal practices for records and media containing personal information.

While we cannot guarantee that loss, misuse, or alteration to data will not occur, we ensure that our systems adhere to market security standards so as to help safeguard against such occurrences.

Where information is provided to us via our website, in certain areas the information passed between your browser and our system is encrypted with secure sockets layer (“SSL”) technology to create a protected connection between you and our Site to ensure confidentiality. However, no method of transmission over the Internet, or method of electronic storage is 100% secure. We will use commercially acceptable means to protect your personal data, but we cannot guarantee its absolute security. If you have any questions about our security, you can email us.

Breach Notification

In the event of a security incident involving the unauthorized access, acquisition, or disclosure of personal information, Initio Parfums Privés will notify affected U.S. residents and applicable state regulatory authorities in accordance with applicable state breach notification laws. Notification will be provided without unreasonable delay and, where specified by applicable law, within the period required by that law (typically within 30 to 45 days of discovery). Notifications will include, to the extent known at the time of notification, a description of the incident, the categories of personal information involved, and contact information for Initio Parfums Privés.

Children’s Privacy Protection

The Company does not target and its website is not intended for children under the age of 13. The Company will not knowingly collect personal information from children under 13 years of age, and will delete such information upon discovery. We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age. If a parent or legal guardian believes that their child under the age of 13 has provided personal information to us without verifiable parental consent, they should contact us immediately at legal@artessencegroup.com. Upon verification, we will promptly review and delete any such personal information.

 

SECTION 6 — OPTING OUT

If you do not wish to receive certain communications from us you may opt out by: (1) declining the service offered; (2) informing us that you no longer wish to receive such communications; or (3) clicking the unsubscribe link in any marketing email we send. We will comply with such requests unless such communications from us are required by law or do not require your consent under applicable laws. Your opting out may restrict our ability to provide you with the full extent of our services.

 

SECTION 7 — RETENTION OF PERSONAL INFORMATION

We retain personal information for no longer than reasonably necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by applicable law. Our standard retention periods are:

• Customer and account data: up to 3 years from the date of last interaction or account closure.
• Financial and transaction data: up to 7 years from the end of our contract with you, as required by applicable accounting and tax laws.
• Litigation and legal hold data: up to 6 years from the resolution of the relevant legal matter.
• Marketing and communications data: retained until you opt out of marketing communications or request deletion, subject to applicable legal retention requirements.

After the applicable retention period, personal information is securely deleted or anonymized. Retention periods may be extended where required by law, legal proceedings, or regulatory obligations.

 

SECTION 8 — COOKIES AND TRACKING TECHNOLOGIES

When you visit our website(s), we use so-called “cookies” to make our website(s) more user-friendly, effective, and secure. A cookie is a small piece of data sent from a website and stored in a file on your browser. In addition to cookies, we use scripting and pixels to collect information such as actions completed on our website, items clicked, IP address, and time. For purposes of this Policy, we refer to all these technologies as “cookies.”

We do not store any sensitive information within your cookies.

Categories of Cookies

Strictly Necessary Cookies

These cookies are required for the operation of our website (e.g., enabling the shopping cart and secure checkout). They are placed without your prior consent as they are essential to deliver the service you have requested.

Preference / Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your language, region, and currency preferences. They are placed only with your consent.

Performance / Analytics Cookies

These cookies collect information about how users use the website so we can improve it. All information collected is aggregated. They are placed only with your consent.

Advertising / Targeting Cookies

These cookies track your browsing activity to allow relevant advertisements to be displayed. They are placed only with your consent. Sharing of data through these cookies may constitute “selling” or “sharing” under applicable U.S. state privacy laws; you may opt out via the “Your Privacy Choices” link in the footer of our website.

Managing Your Cookie Preferences

You can manage your cookie preferences at any time by clicking the “Your Privacy Choices” / “Set Preferences” link in the footer of our website. You may also configure your browser to notify you when you receive a cookie or to disable cookies entirely, though parts of our website may not function properly if cookies are disabled.

To opt out of interest-based advertising, you may also use the Network Advertising Initiative (NAI) opt-out tool (optout.networkadvertising.org) and the Digital Advertising Alliance (DAA) opt-out tool (optout.aboutads.info).

 

SECTION 10 — LINKING TO THIRD PARTIES

When you leave this website and go to another linked website, we are not responsible for the content or availability of the linked website. Please be advised that if you enter into a transaction on the third-party website, we do not represent either the third party or you. Further, the privacy and security policies of the linked website may differ from those practiced by us.

 

SECTION 11 — CONTACT DETAILS

If you would like to get in touch with us regarding your personal information, or to exercise a privacy right, please contact us at:

Artessence US Retail LLC

Attention: Legal Department

50 Harrisson Street Suite 308, Hoboken, NJ 07030, United States of America

Email: legal@artessencegroup.com

DSAR Form: DSAR Form

 

SECTION 12 — CHANGES IN PRIVACY STATEMENT

Any changes we make to this privacy statement in the future will be posted on this page. We reserve the right to modify this privacy statement at any time. When we make material changes, we will update the “Last Updated” date at the top of this document and, where required by applicable law, provide you with additional notice (such as by email or by posting a prominent notice on our website).

The U.S. state privacy law landscape continues to evolve rapidly. Initio Parfums Privés monitors developments in federal and state privacy legislation and will update this Policy and its privacy practices as required when new or amended laws take effect.

Your continued use of our website or services following any changes constitutes your acknowledgment of the updated Policy.

This website is based and administered in the United States of America. The website is governed by the laws of the United States.

 

SUPPLEMENT A: CALIFORNIA PRIVACY RIGHTS NOTICE

Pursuant to the California Consumer Privacy Act of 2018 (Cal. Civ. Code § 1798.100 et seq.), as amended by the California Privacy Rights Act of 2020 (collectively, "CCPA/CPRA")

 

A.1 Scope

This Supplement A applies to residents of the State of California and supplements the main body of this Policy. The CCPA/CPRA provides California consumers with specific rights regarding their personal information. This Supplement explains those rights and how California residents may exercise them.

Where we use the term "personal information" in this Supplement A, we mean personal information as defined under Cal. Civ. Code § 1798.140(v), which is broader than the definition used in many other contexts.

 

A.2 Categories of Personal Information Collected, Disclosed, and Sold/Shared in the Past 12 Months

 

A.3 Sensitive Personal Information

We do not collect or retain “Sensitive Personal Information” as defined by the CPRA (Cal. Civ. Code § 1798.140(ae)) beyond what is strictly necessary for the disclosed purposes of operating our website and fulfilling orders. In particular:

• We do not collect Social Security numbers, driver's license numbers, state identification card numbers, or passport numbers.
• We do not collect racial or ethnic origin, religious beliefs, union membership, philosophical beliefs, genetic data, or biometric information.
• We do not collect precise geolocation information. Only non-precise location data (city/region level derived from IP address) is processed.
• We do not collect contents of mail, email, or text messages not directed to us.
• Payment card numbers are processed exclusively by our third-party payment processors, Stripe and PayPal, under their own privacy policies and PCI-DSS compliance frameworks. We do not receive, store, or process complete payment card numbers.

As Sensitive Personal Information is not collected or retained by Initio Parfums Privés (with payment data handled entirely by processors), the CPRA right to limit use and disclosure of Sensitive Personal Information is not directly applicable to our operations. However, consumers may contact us at legal@artessencegroup.com to raise any concerns.

 

A.4 California Consumer Rights

Right to Know (Access)

You have the right to request that we disclose to you: (1) the categories of personal information we have collected about you; (2) the categories of sources from which we collected your personal information; (3) the business or commercial purpose for collecting, selling, or sharing your personal information; (4) the categories of third parties with whom we share your personal information; and (5) the specific pieces of personal information we have collected about you.

Right to Delete

You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (for example, where retention is necessary to complete a transaction, detect security incidents, comply with a legal obligation, or for other legitimate purposes under Cal. Civ. Code § 1798.105).

Right to Correct

You have the right to request that we correct inaccurate personal information that we maintain about you, taking into account the nature of the information and the purposes of processing.

Right to Opt Out of Sale / Sharing

As described in Section 2 and Section A.2 above, Initio Parfums Privés shares certain personal information (including identifiers such as IP addresses and device identifiers, and Internet / Electronic Network Activity data) with advertising and analytics partners through cookies in a manner that may constitute “selling” or “sharing” of personal information for cross-context behavioral advertising under the CCPA/CPRA.

You have the right to opt out of the selling or sharing of your personal information at any time. To exercise this right:

• Click the “Your Privacy Choices” link in the footer of our website at us.initioparfums.com to opt out of advertising and analytics cookies. This link is accompanied by the California-approved opt-out icon as required under Cal. Civ. Code § 1798.135.
• Email: legal@artessencegroup.com with the subject line “California Opt-Out — Do Not Sell or Share My Personal Information,” including your name and email address associated with your account (if applicable).
• DSAR Form: DSAR Form

We will process your opt-out request within 15 business days of receipt. Once you opt out, we will not sell or share your personal information unless you subsequently provide explicit authorization.

Right to Limit Use of Sensitive Personal Information

You have the right to limit the use and disclosure of Sensitive Personal Information to uses necessary to provide the goods or services you request or for other permitted purposes under Cal. Civ. Code § 1798.121. As noted in Section A.3, Initio Parfums Privés does not collect or retain Sensitive Personal Information beyond what is processed by third-party payment processors under their own policies. This right is therefore currently not directly applicable to Initio Parfums Privés' own data processing. Please contact us at legal@artessencegroup.com if you have concerns.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not: deny you goods or services; charge you different prices; provide a different quality of goods or services; or suggest that you will receive a different price or quality of goods or services because you exercised your rights. However, we may offer different prices or different levels of service if that difference is reasonably related to the value provided by your personal information, such as through a loyalty program offered pursuant to a financial incentive program (see Section A.8).

Right Regarding Automated Decision-Making

You have the right to opt out of the use of automated decision-making technology, including profiling, in furtherance of decisions that produce legal or similarly significant effects concerning you. Initio Parfums Privés does not make automated decisions that produce legal or similarly significant effects on consumers and is not used for credit decisions, employment decisions, or other profiling with legal effects. Accordingly, this right is currently of limited applicability to our operations. Contact legal@artessencegroup.com for questions.

Additional information regarding our use of cookies, analytics, and advertising technologies is provided in Section 8 of this Policy.

 

A.5 How to Submit Requests

California residents may submit a verifiable consumer request to exercise the rights described in Section A.4 using the following methods:

• Email: legal@artessencegroup.com — with the subject line identifying the type of request (e.g., “CCPA Access Request,” “CCPA Deletion Request,” “California Opt-Out”)
• DSAR Form: DSAR Form

When submitting a request, please provide: your full name; the email address associated with your Initio Parfums Privés account (if applicable); your state of residence (California); a description of the right you wish to exercise; and any additional information necessary to verify your identity.

We will acknowledge receipt of your request within 10 business days and respond within 45 calendar days of receipt. If we require additional time (up to an additional 45 calendar days), we will notify you of the extension and the reason within the initial 45-day period. We will provide our response in a readily usable format and, for access requests, deliver it electronically free of charge.

We are required to verify your identity before processing your request. We will use reasonable measures to verify your identity, which may include matching information you provide against information we have on file. We cannot respond to your request if we cannot verify your identity.

If we decline to take action in response to your request, you may appeal our decision by resubmitting your request with the subject line “Privacy Rights Appeal” and a brief explanation of your concerns. We will respond within the timeframe required by applicable law and will inform you of any additional remedies available, which may include contacting the California Privacy Protection Agency (CPPA) or the California Attorney General.

 

A.6 Authorized Agent

You may designate an authorized agent to submit a CCPA/CPRA request on your behalf. To use an authorized agent, you must either: (1) provide the authorized agent with written, signed permission to submit the request and verify your own identity directly with us; or (2) provide the authorized agent with a valid power of attorney under California Probate Code § 4000–4465.

We may deny a request from an authorized agent who does not submit proof of authorization. We may also require you to verify your identity directly with us. Please contact legal@artessencegroup.com for instructions.

 

A.7 “Shine the Light” Disclosure (Cal. Civ. Code § 1798.83)

Under California’s “Shine the Light” law (Cal. Civ. Code § 1798.83), California residents may request information about whether we have disclosed personal information to third parties for their own direct marketing purposes during the preceding calendar year, and if so, the categories of personal information disclosed and the names and addresses of such third parties.

Initio Parfums Privés may share personal information with third-party advertising and marketing partners for their own direct marketing purposes, subject to your consent and opt-out rights as described in this Policy. California residents who wish to request information about such disclosures may contact us at:

• Email: legal@artessencegroup.com (subject line: “Shine the Light Request”)
• Mailing Address: 50 Harrisson Street Suite 308, Hoboken, NJ 07030, United States of America

We will respond to verified Shine the Light requests within 30 days of receipt.

 

A.8 Financial Incentives

From time to time, and only where permitted by applicable law, we may offer financial incentives — such as discounts, premium features, or other benefits — in connection with the collection, retention, or sale of personal information (for example, as part of a loyalty or referral program). Where we do so, we will:

• Notify you of the financial incentive or price or service difference before you opt in;
• Explain the material terms of the financial incentive program, including the categories of personal information implicated and the value of your data to our business;
• Obtain your separate opt-in consent to the financial incentive before enrolling you; and
• Honor your right to withdraw from the program at any time without penalty, by contacting us at legal@artessencegroup.com.

We will not use financial incentive structures that are unjust, unreasonable, coercive, or usurious in nature. Any financial incentive we offer will be reasonably related to the value of the personal information we collect in connection with it.

 

SUPPLEMENT B: OTHER U.S. STATE PRIVACY LAWS

Many U.S. states have enacted or are in the process of enacting comprehensive consumer privacy legislation. To the extent required by applicable law in your state of residence, Initio Parfums Privés extends to all U.S. residents the privacy rights described in Section 4 of this Policy, including the rights to know, correct, delete, obtain a portable copy of, and opt out of the sale, sharing, or use for targeted advertising of your personal information. The specific rights available to you and the procedures for exercising them may vary depending on your state of residence and the applicable statute. Initio Parfums Privés will not discriminate against you for exercising any right available under applicable state law.

 

B.1 Nevada Residents — Right to Opt Out of Sale (NRS Chapter 603A)

Under Nevada Revised Statutes Chapter 603A, Nevada residents have the right to opt out of the sale of certain covered personal information to third parties. Initio Parfums Privés does not sell covered personal information for monetary consideration as defined under NRS Chapter 603A. However, Nevada residents who wish to submit an opt-out request may do so by contacting us at legal@artessencegroup.com with the subject line “Nevada Opt-Out Request.” We will respond to verified requests within 60 days of receipt, with a possible extension of an additional 30 days where reasonably necessary.

 

B.2 How to Submit Requests

U.S. residents wishing to exercise rights under applicable state law may submit a request using the following methods:

• Email: legal@artessencegroup.com — please include your state of residence and the specific right you wish to exercise.
• DSAR Form: DSAR Form

Initio Parfums Privés will respond to all verified requests within 45 days of receipt (with a possible extension of an additional 45 days with notice to you), or within the timeframe required by applicable state law.

If we decline to take action in response to your request, you may appeal our decision by resubmitting your request with the subject line “Privacy Rights Appeal” and a brief explanation of your concerns. We will respond within the timeframe required by applicable state law and will inform you of any additional remedies available, which may include contacting your state Attorney General or other regulator.

 

B.3 Updates to This Supplement

Initio Parfums Privés will update this Supplement B as additional state privacy laws take effect and as our analysis of applicability under those laws is completed. We encourage U.S. residents to review this Policy periodically.

 

— END OF U.S. PRIVACY POLICY —

Initio Parfums Privés | Artessence US Retail LLC

50 Harrisson Street Suite 308, Hoboken, NJ 07030, United States of America | legal@artessencegroup.com